Executive Summary

Day To Day have established themselves as one of the well-known brands throughout the United Arab Emirates.

Since 1998, we have worked to deliver the best possible shopping experience to our customers and to help them get the best value for every single dirham spent in our stores. We have been regarded as a leading Discount center offering wide selection of quality clothing, shoes, fashion accessories, house hold items, cosmetics and food stuffs that caters to the different needs of different age group for the whole family. We have been committed to serve our loyal customers and offer them best customer service that they can experience.

We are the first and still considered as the No 1 Value is devoted our service to providing each one of our customers

Product and Services

We offer variety of products which caters to the needs across every age segment right from Toddlers to Adults.

We also have some of the leading brands products available in our stores. Customers reach out to our stores for food and dairy product, we have entire dedicated sections / floors for fashion (Men’s/ Women’s / Kids wear), Fashion Accessories, Cosmetics, Shoes, Household Items, Electronic Appliance, stationary and many more. Our customer service helps to cater to the needs and request of loyal customers who have repeatedly come back to our stores.

Marketing Plan

We are one among the biggest stores which has all the items that you would need for your day to day use. We also have various combo packs and mouthwatering discount offers that are too hard for our customers to miss.

 Our marketing team comprises of professional young and dynamic persons who bring out their creative talents with the brochures and flyers which in turn enables to increase the footfall in our stores. Our in-house social media team also helps in reaching out to the residents of Dubai and Northern Emirates through various social media platform for our campaigns. We also run social media live when we offer special promotions in our stores which are real crowd pullers especially during the weekend.

Operation Plan

One of the oldest discount stores in Dubai, Day to Day has grown since 1998 and now has 11 branches spread across the U.A.E.

Our stores presence can be felt in prominent locations like Karama, Al Barsha, Union, Opposite Deira City Center (DCC), Al Nahda 1 Dubai, Sharjah -Abu Shagara, Ajman to name a few. Our branches are located at Key points where we offer unbeatable deals and amazing discount that makes it easier for customers to buy respective products

Future Plans

Our reputation for quality products at reasonable and affordable prices, extended over a wide range of product line and offering. From our humble beginning, we still continue to bring to our customers the best products and brands that they have come to love in our stores at discounted prices. Products and brands that we personally use over the years which our customers continue to trust us to provide with the latest trends, technologies, and products at very competitive price.

As we see a change in the customer spending habits post pandemic, we have observed from our loyal customers that the need for more department stores hence we have future plans to expand our operations across the GCC.